About Us
We Grow Your Business
About Our Founder : Sarah Diggins, BSc (Hons), MBA, FCIM
About Our Founder : Sarah Diggins, BSc (Hons), MBA, FCIM
Armichi Enterprise is a marketing consultancy that is a division of Armichi Ltd, a relatively new company founded in 2020. Armichi Enterprise is a rebrand of the marketing consultancy that was run by Sarah Diggins and incorporates 2 decades experience in organic food, raw food, natural health and supplements industries. We call on this wisdom when we nurture your start up into a flourishing enterprise.
About Our Founder : Sarah Diggins, BSc (Hons), MBA, FCIM
About Our Founder : Sarah Diggins, BSc (Hons), MBA, FCIM
About Our Founder : Sarah Diggins, BSc (Hons), MBA, FCIM
Armichi Enterprise was set up by Sarah Diggins, whose career in marketing spans 3 decades. Sarah's first degree was in Chemistry, then she gained an MBA, Masters in Business Administration. After 20 years working in all aspects of marketing, Sarah was awarded a Fellowship by the Chartered Institute of Marketing for her successful consultancy work. Sarah is multi-lingual and incorporates her love of international business into the company, so that many of her clients are based throughout Europe.
Friendly by Nature : Friendly by Name
About Our Founder : Sarah Diggins, BSc (Hons), MBA, FCIM
Friendly by Nature : Friendly by Name
Sarah has established a huge network of clients and resellers, many of whom who have become friends. It was her friends in the business that formed the inspiration behind the name Armichi. Sarah was learning Italian at the time the company was founded and the word for friends is amici, which is pronounced ‘armichi’.
What We Do : Grow Sales Collaboratively
What We Do : Grow Sales Collaboratively
What We Do : Grow Sales Collaboratively
Our expertise ranges from branding, developing new products, getting existing products shelf-ready, improving websites, producing sales support materials to grow sales and selling products to wholesalers and relevant online resellers in the UK , Europe and worldwide. We do what it takes to grow sales and are particularly adept at working with very small budgets. You will find that we work collaboratively and adapt our approach to enable you to grow your business in the best way for your company. What sets us apart from others is our unique way of working as we share our expertise to enable you to gain knowledge and insights which empower you to thrive without us.
Who We Help : Organic, Natural Health
What We Do : Grow Sales Collaboratively
What We Do : Grow Sales Collaboratively
We are experts in building small businesses that serve the organic, raw food markets and natural health industries. Companies we have helped include a raw cracker manufacturer in France, a raw cake maker in Scotland, an organic snack bar manufacturer in Germany, a specialist organic coffee blender in Denmark, a raw chocolate maker in the UK, an organic minerals seller in Spain and a food blender manufacturer in Finland. We can help your start-up or niche business wanting to sell in the UK or internationally.
How We Work : Quickly, Effectively
What We Do : Grow Sales Collaboratively
How We Work : Quickly, Effectively
Our specialism is in helping small, niche businesses establish a foothold in the market and grow sales in the difficult early days. We have a solid track record in helping start-ups achieve significant increase in turnover in a very short space of time. If you have an idea for a company and are not sure how to implement or need guidance in setting up some of the business infrastructure this is where we can help you. We will listen and make sure we help you to do what's important for you.
Case Study - Just Juice It
One of Armichi Enterprise's clients is Just Juice It Ltd, a small business in Ireland who came to us with a vision for a new business for products that were already supplied in the market, but were still relatively unknown. The client had an idea of what they were aiming to achieve and had already created a basic website using the domain justjuiceit.ie. However, they had no brand identity and their website needed a lot of work. The client had a solid background in production but had never taken a product to market and needed a lot of guidance on how to sell an organic product.
Armichi Enterprise developed a new brand and found a unique position for the products that filled a completely new place in the market. We saw a gap in the market for a lifestyle brand that was fresh, fun and innovative. We created the product names as 'health juice shots' based on SEO information and then went onto develop their website and product labels so that they both reflected the brand values.
During the development process, we helped to create a pricing model that would enable the products to be sold competitively. We took into consideration variable international postage costs, the option to discount, to bundle and ensured there was enough margin to generate a profit.
Getting found is the most important aspect of a website so when we wrote the website copy, we did it to ensure maximum on page SEO impact. Our PR copy was written to enhance the brand and to support the launch of the products.
Just Juice It Ltd went on to become a thriving business, just 18 months from launch, until 2023 when the owner ventured into pastures new.
Why Armichi Enterprise?
Successful Track Record
High Impact, Shelf Ready Products
High Impact, Shelf Ready Products
The founder of Armichi Enterprise is Sarah Diggins who has been able to achieve huge increases in turnover in very short spaces of time; for example a 500% growth in turnover for a raw cracker client achieved in 3 months, after her proposed new branding was adopted and 2 international wholesale customers were secured. Other successes incl
The founder of Armichi Enterprise is Sarah Diggins who has been able to achieve huge increases in turnover in very short spaces of time; for example a 500% growth in turnover for a raw cracker client achieved in 3 months, after her proposed new branding was adopted and 2 international wholesale customers were secured. Other successes include placement of products with the high profile stores Planet Organic and Wholefoods Market, along with achieving sales with more than 60 international wholesalers and online retailers.
High Impact, Shelf Ready Products
High Impact, Shelf Ready Products
High Impact, Shelf Ready Products
We can help you to ensure your products are strong impact and shelf-ready if you want to resell via retailers or online sites. We do all our graphic design work in-house saving you money and giving you much greater control in the process. Our designs are created to appeal to your target market and to ensure your brand values are well represented.
PR & Marketing Wisdom
High Impact, Shelf Ready Products
PR & Marketing Wisdom
We have strong copy writing skills and can help guide you to write your own PR or create it for you. We can also help you market your products using a range of channels to suit your budget including local publications and organisations, social media, bloggers, partner marketing, sponsorships and brand advocates and marketing exchanges agr
We have strong copy writing skills and can help guide you to write your own PR or create it for you. We can also help you market your products using a range of channels to suit your budget including local publications and organisations, social media, bloggers, partner marketing, sponsorships and brand advocates and marketing exchanges agreements that can be made with non-competing or supporting brands.
Nurture Our Buyers
High Impact, Shelf Ready Products
PR & Marketing Wisdom
Placing products with wholesalers and online retailers can be tricky because the buyers are inundated with new products everyday. We have taken many years to nurture and grow excellent relationships with many key buyers and have a wide network of 200 potential resellers in over 20 countries in Europe. As we only present products that we
Placing products with wholesalers and online retailers can be tricky because the buyers are inundated with new products everyday. We have taken many years to nurture and grow excellent relationships with many key buyers and have a wide network of 200 potential resellers in over 20 countries in Europe. As we only present products that we believe are relevant to our buyers' customers and fit their product profile, this ensures that we get a high response rate from the buyers. Many wholesalers require a flyer for their catalogues to support sales and we can prepare these to ensure the product benefits are clear and appealing. Wholesaler's customers who include retail multiples, the independent retailers and online resellers typically make decisions to stock products in less than 10 seconds. This means that your product presentation has to convey a clear, concise, unique and distinctive message which we are adept at doing.
High Visibility Products & Services
High Visibility Products & Services
High Visibility Products & Services
We help you improve your website so that your products and services are more easily found in, what can be a very competitive and congested market. We do this in many ways including optimising the way in which your products are presented, making it easier to search for these products, on page SEO and raising visibility via content marketing.
International Expertise
High Visibility Products & Services
High Visibility Products & Services
We are used to working with EU Organic regulations and international trade requirements and can help guide you to ensure that your products and labels are of the required standard. With excellent relationships in many countries we understand the product placement processes in different countries and can help place your products overseas with the right buyers who can reach more customers.
Practical Exhibition Advice
High Visibility Products & Services
Practical Exhibition Advice
To secure faster product placements you may want to exhibit at trade shows. We have strong expertise in managing and running exhibitions. We can organise these exhibitions or simply support you to ensure you get best value for money from trade and consumer exhibitions. Our experience has taught us which exhibitions are best value for mo
To secure faster product placements you may want to exhibit at trade shows. We have strong expertise in managing and running exhibitions. We can organise these exhibitions or simply support you to ensure you get best value for money from trade and consumer exhibitions. Our experience has taught us which exhibitions are best value for money, particularly when your start-up budget may be limited. We also have developed many ways to stretch your budget a little further and to reach more customers without increasing your spend.
Testimonial by Dave Reavely
Dave Reavely, also known as the Food Detective, is a published author, a nutritional therapist, a low level laser practitioner and an Asyra specialist. He asked us to create a simple website that showcased his nutritional practice and books. Here is what he wrote about the work we did for him:
"Sarah created a new website for my nutritional therapy business, and I have to say that I was delighted with the end result. In my experience, Sarah is incredibly professional in her approach and I really like the way that she worked with me to produce a website that accurately reflects the services that I offer."